The Team

The staff of Free Range Content, Inc. includes technology veterans and experienced content creators with both legacy and digital media credentials.

John Pettitt


Founder and CEO

John has been starting and leading companies for 30 years and has authored multiple US technology patents. He has had an email address since 1983. John’s previous companies include CyberSource (CYBS) and (formerly BYND) where he was co-founder and EVP/CTO, and Specialix PLC where he was co-founder and technical director. John is the Chairman of the Board of the CloudView Foundation and an investor in a number of startups. John’s photography has appeared in the Washington Post, Vanity Fair, LA and Philadelphia Weekly and numerous magazines.

Tim McElreavy


Vice President of Marketing & Communications/Founder

Tim has been a writer, editor, and a marketing / communications manager for nearly twenty years across a variety of fields, ranging from non-profits and academia to scientific research, technology, and financial services. He has curated several art exhibitions and published a number of essays as well as exhibition and book reviews. He holds a master’s degree from Tufts University and did additional graduate work at Stanford University. He has a passion for writing and research. Tim manages the marketing and communications for Repost and Curate.Us.

Flint Hahn



Flint works in a wide variety of mediums to develop logos, websites, presentations, illustrations, user interfaces, and infographics. Having created sites and other media assets for the University of Wisconsin, University of California, Stanford Business School, and the State of California, he has clear knowledge of what works effectively for large audiences. He brings his agile and modern design sensibility to the development of the visual identity of Free Range Content.

Cecily Sheppard



Cecily likes working with numbers and people (not necessarily in that order) and enjoys the feeling of accomplishment that comes from “taking care of business” on a daily, weekly, monthly, quarterly, and annual basis. She is happy working behind the scenes, and during her career has worked hard to keep things running for businesses in publishing, advertising and architecture. She is pleased to spend Fridays doing bookkeeping/admin in NoPa at the Free Range Zombie Ranch.

Danette Lee

Director of Marketing

Danette has over 20 years of marketing and advertising experience with large and small advertising agencies, international companies and startups from Web 1.0-3.0. As a former member of the Direct Marketer Association, Danette has created successful campaigns in the finance, telecommunication, retail, entertainment, and education industries. She is involved in music publishing as an active member of ASCAP, Networking SF, and an active member of San Francisco Bay Innovation Group (sfBIG). Danette is an active Associate Faculty member for Ashford University and Adjunct Instructor for National University. She has written articles for Digitrends, Working World Magazine and guest lectures at CSU Long Beach for digital marketing.